NESOU OPTICAL ("we", "us", or "our") is committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy outlines our practices regarding the collection, use, and disclosure of your information when you use our B2B e-commerce platform. This policy complies with comprehensive privacy laws across North America, including the United States (such as CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA) and Canada (PIPEDA, CASL).
1. Information We Collect
To provide you with our wholesale and private label services, we collect various types of information, including:
Personal & Business Information
- Identity & Corporate Data: Name, job title, company name, business registration numbers, and tax identification details required for B2B transactions.
- Contact Data: Billing address, shipping address, email address, and telephone numbers.
- Financial Data: Bank account and payment card details. (Note: We use secure, PCI-compliant third-party payment processors; we do not store full credit card numbers on our servers).
Platform Usage Information
- Transaction Data: Details about payments to and from you, order history, private label printing preferences, and records of products purchased.
- Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types, operating system, and platform.
- Profile Data: Your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
2. How We Use Your Information
We process your personal and business data strictly for the following purposes:
- Order Fulfillment: To process and deliver your wholesale and private label orders, manage payments, and collect money owed to us.
- Account Management: To register you as a new B2B customer, verify your business credentials, and manage your account balance and credit limit.
- Customer Support: To notify you about changes to our terms or privacy policy, and to provide support regarding your orders, shipping, or returns.
- Security & Fraud Prevention: To administer and protect our business and this website, including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data.
- Platform Improvement: To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.
3. No Use of Cookies or Tracking Technologies
We respect your privacy by operating without the use of cookies or cross-site tracking technologies.
Unlike many e-commerce platforms, we do not drop advertising cookies, tracking pixels, or third-party behavioral trackers onto your device. Your session state (such as your login status or shopping cart) is maintained securely via server-side session management mechanisms rather than client-side persistent cookies.
Do Not Track ("DNT"): Because we inherently do not track your activity across third-party websites or use tracking cookies, our platform naturally respects your privacy regardless of your browser's "Do Not Track" signal setting.
4. Data Sharing and Disclosure
We do not sell your personal data to third parties. We may share your information only in the following situations:
- Service Providers: With trusted third-party logistics (3PL) partners, shipping carriers, and private label printing partners who require this information to fulfill your orders.
- Payment Processors: With financial institutions and payment gateways to process transactions securely.
- Legal Obligations: When we believe in good faith that such disclosure is necessary to comply with the law, protect our rights, or ensure the safety of our users and the public.
- Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
5. United States Privacy Rights (California, Virginia, Colorado, Connecticut, Utah)
If you are a resident of California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), or Utah (UCPA), you are granted specific rights regarding your personal information:
- Right to Know/Access: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the commercial purpose for collecting it, and the categories of third parties with whom we share it.
- Right to Delete: You have the right to request the deletion of your personal information, subject to certain exceptions (such as completing a B2B transaction or complying with a legal obligation).
- Right to Correct: You have the right to request the correction of inaccurate personal information that we maintain about you.
- Right to Opt-Out: We do not sell your personal information. We also do not "share" your personal information for cross-context behavioral advertising. Thus, opt-out mechanisms for the sale of data are not necessary on our platform.
- Right to Limit Use of Sensitive Personal Information: We only collect sensitive information (like financial data) when strictly necessary to process your transaction. We do not use it to infer characteristics about you.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your state-level privacy rights.
California "Shine the Light" Law: California Civil Code Section 1798.83 permits users who are California residents to request and obtain from us, once a year and free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year. We currently do not disclose personal information to third parties for their direct marketing purposes.
To exercise your US State rights, please submit a verifiable consumer request to us using the contact information provided below. We may need to verify your identity and your authorized agent status before processing your request.
6. Canadian Privacy Rights (PIPEDA & CASL)
If you are a resident of Canada, your personal information is protected under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws. You have the following rights:
- Accountability and Openness: We are responsible for personal information under our control and maintain transparent privacy practices as outlined in this policy.
- Consent: We collect, use, and disclose your personal information only with your knowledge and consent, except where required or permitted by law.
- Access and Correction: You have the right to access your personal information held by us, challenge its accuracy and completeness, and have it amended as appropriate.
- Withdrawal of Consent: You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice.
- Anti-Spam Compliance (CASL): We comply with Canada's Anti-Spam Legislation. We will only send you commercial electronic messages if we have your express or implied consent. You can unsubscribe from our marketing emails at any time using the link provided at the bottom of each email.
Data transfers to the United States or other jurisdictions are conducted in accordance with Canadian privacy requirements, ensuring a comparable level of protection. To make a PIPEDA-related inquiry, please contact our Privacy Officer at the email provided below.
7. Data Security & Retention
We employ industry-standard organizational, technical, and administrative measures to protect your personal information within our organization. We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, tax, or reporting requirements. Order history and transaction records are maintained in accordance with standard business accounting regulations in the US and Canada.
8. Changes to this Privacy Policy
We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically.